App Store Review Consulting · Berlin

Your app is stuck in review
and your launch date is moving.

I spent six years inside Apple's App Review — 600,000+ submissions, and a seat on the App Review Board, where rejected developers escalated to have their case re-examined. I know what a reviewer is actually looking at, why the rejection you received says what it says, and what a resubmission needs to contain to clear it.

Most rejections are not rule violations. They are misunderstood conventions, a missing explanation, or a build that fights the platform in a way the guidelines already anticipate. Those are fixable in days, not weeks — once someone tells you which one you have.

Background

Six years on the other side of the desk.

Apple Worldwide Developer Relations, 2010–2016. Reviewer, then App Review Board.

600,000+ submissions reviewed across six years — roughly 100,000 a year
Review Board re-examined escalated rejections and worked with developer teams to resolve and resubmit
DoorDash their first App Store release came through my queue, and I approved it
Services

Three ways to work together.

Fixed fees. Scope agreed in writing before anything starts.

Rejection Recovery

€450per case

You have a rejection in App Store Connect and you are not sure what it actually means. I read the rejection, the build, and the guideline it cites, then tell you precisely what to change and how to word the response.

  • Plain-language diagnosis of what the reviewer saw
  • Specific, prioritised changes — what must change, what is optional
  • Drafted reviewer response for the resubmission
  • One follow-up round if the resubmission is rejected again
48-hour turnaround

Pre-Submission Audit

€2,500per app

Before you submit. I go through the build the way a reviewer will, and give you the list of things likely to trigger a rejection — so you find them instead of Apple finding them a week before launch.

  • Full pass against the Guidelines and the Human Interface Guidelines
  • Written report, ranked by likelihood of rejection
  • Metadata, privacy declarations, and account/deletion requirements checked
  • Call to walk through the findings with your team
Five working days

Studio Retainer

€900per month

For agencies and studios shipping continuously, where a stuck review is a client problem as well as an engineering one. On call for review questions as they come up.

  • Up to three submissions reviewed per month
  • Rejections handled as they arrive, same-day triage
  • Direct line for quick questions — no ticket, no queue
  • Monthly, cancel any time
Ongoing
Straight answers

What this is, and what it isn't.

I do not work at Apple and I have no influence over your review. I left in 2016. There is no back channel, no contact I can call, and anyone who tells you otherwise is selling you something that does not exist.

What I have is the reviewer's perspective. I know how the guidelines are applied in practice, which parts are judgement and which are hard lines, and what a resubmission needs to say. That shortens the loop from weeks of guessing to a couple of days of specific changes.

I will tell you if you do not need me. Some rejections are a one-line metadata fix and you should not pay anyone €450 for that. If that is what yours is, I will say so in the first reply, at no cost.

Guidelines change. Mine is experience at scale, not a current-quarter policy subscription. For anything turning on a rule introduced after 2016, I will say plainly where my knowledge ends.

Get started

Send me the rejection.

Paste the rejection message and a line about what your app does. I will tell you what I think is going on and whether it is worth engaging me — before you pay anything.

athar@atharux.com

Berlin-based. Working in English or German (B2). Remote worldwide.